What's Up With The Bacon Vodka Theme?!

I'm not really sure what's going on... First, I learn bacon is not for drinking after trying the bacon-infused vodka at Double Down Saloon. A few days later, Joe sends me an email about Bakon Vodka. Then yesterday, I find out my friend Mary Bliss (in the purple--go MB!) is in a commercial for said vodka.

Bakon Vodka: Magician from Shawn Telford on Vimeo.

Am I sensing a theme? Should I be frightened? I love bacon, but this bacon vodka thing is starting to get weird...