Funny...this weekend I was pondering the fate of restaurant/bar matchbooks, and lo-and-behold, today's Times dining section answers my question! I've never been a smoker, but always grab matchboxes/books when leaving restaurants, and am amassing quite the collection (I recently discovered that I have a couple of boxes from The Greatest Bar on Earth, which was at the top of the World Trade Center).I'm glad to see that this tradition seems to be continuing. If nonsmokers like me are suckers for this propaganda, it looks like it's a marketing tool that's here to stay.
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