More Ninth Avenue Food Wars?

At first, it looked like the new 2 Bros. Pizza (40th and Ninth) was opened merely to challenge 99¢ Fresh Pizza (41st and Ninth) for the favors of the Port Authority $1 pizza crowd (see my related post here). But as I passed by yesterday I noticed a new sign. Is 2 Bros. now taking on Piece of Chicken (45th, just east of Ninth)? As much as eating fried chicken from a cheap pizza joint scares me, I may have to risk it for a $1 Chicken Battle. More to come...